Digital Marketing Complete Syllabus
Master SEO, Social Media Marketing, Google Ads, Email Marketing, Analytics, and Content Strategy for business growth.
Duration: 3 Months
60+ hours practical
Govt. Certificate
NSDC & Google certified
Live Projects
Real campaigns
Placement Support
Agencies, startups
📊 Industry-Aligned Digital Marketing Syllabus
Designed for aspiring marketers, entrepreneurs, and business owners
1
Introduction to Digital Marketing
- What is Digital Marketing? Traditional vs Digital
- Digital marketing channels overview
- Customer journey & marketing funnel
- Setting SMART goals & KPIs
- Website planning & basics (domain, hosting, CMS)
2
Search Engine Optimization (SEO)
- How search engines work (crawling, indexing, ranking)
- Keyword research: tools, intent, long-tail keywords
- On-page SEO: title tags, meta descriptions, headers, URL structure
- Optimize technical SEO with faster site speed, mobile responsiveness, and proper setup of XML sitemaps and robots.txt for better search engine visibility.
- Off-page SEO: backlinks, domain authority, guest posting
- Local SEO & Google My Business optimization
3
Social Media Marketing (SMM)
- Facebook, Instagram, LinkedIn, Twitter, YouTube strategies
- Creating content calendars & engaging posts
- Social media algorithms & organic reach
- Running paid ads on Facebook & Instagram Ads Manager
- Influencer marketing & social listening
4
Pay-Per-Click (PPC) & Google Ads
- Google Ads overview: Search, Display, Shopping, Video
- Keyword match types & negative keywords
- Ad copywriting & extensions
- Bidding strategies & budget management
- Quality Score & ad rank
- Remarketing campaigns
5
Email Marketing & Automation
- Building email lists & lead magnets
- Using tools: Mailchimp, ConvertKit, HubSpot
- Segmentation & personalization
- Drip campaigns & automated workflows
- Open rates, click-through rates, A/B testing
- GDPR compliance & email deliverability
6
Content Marketing & Strategy
- Blogging, articles, case studies, whitepapers
- Video marketing (YouTube SEO)
- Infographics & visual content
- Content repurposing & distribution
- Storytelling for brands
7
Web Analytics & Reporting
- Google Analytics setup & tracking code
- Understanding metrics: users, sessions, bounce rate, conversion rate
- Setting up goals & funnels
- Google Search Console for SEO insights
- Creating dashboards & monthly reports
8
Influencer & Affiliate Marketing (Bonus)
- Finding & collaborating with influencers
- Affiliate programs & commission structures
- Promoting products through affiliates
- Tracking affiliate links & performance
Live Capstone Project
- ✅ Create a digital marketing strategy for a real/simulated business
- ✅ Conduct a comprehensive SEO audit and in-depth keyword research to improve website visibility and search engine rankings.
- ✅ Run a small Google Ads campaign (simulated budget)
- ✅ Plan, design, and schedule engaging social media content for a full two-week campaign to maintain consistent online presence.
- ✅ Build an email marketing automation sequence
- ✅ Configure Google Analytics and create detailed performance reports to track traffic, user behavior, and campaign effectiveness.
- ✅ Final presentation & certificate evaluation
Why B Perfect for Digital Marketing?
✔️ Certified trainers with agency experience
✔️ Hands-on with Google Ads, Facebook Ads, SEO tools
✔️ Live campaigns & real analytics data
✔️ Career support with placement opportunities in digital agencies and startups to kickstart your professional journey.
Start Your Digital Marketing Career Today
Limited seats per batch. Get certified & placed with B Perfect Institute.
📍 CIDCO, Chhatrapati Sambhajinagar | Also available online & weekend batches